Marketing is really about advertising…isn’t it?

While we wish it’s that simple, it’s simply not.

Marketing and your brand are as central to your business as your strategy. Think of it this way: Your strategy is what you do, but your brand is marketed to the ones who matter most — your customers. No customers means no business and, ultimately, no brand.

At Opal Sea Capital, we consider marketing to be the fun part: identifying customer insights that provide the “Eureka!” moments in strategic planning. But it’s more. Marketing includes the portfolio of solutions, positioned and priced right to jazz your customers according to what they want.

Speaking to them? Of course. Getting into customers’ heads is just the start. From there, we help identify how to get in front of them where, how, and when they want. This affords your business credibility, builds your brand, and delivers profits. After all, that’s why you’re in business, right?

Branding is where it gets deeper: Your image in the marketplace must be unique and different. It comes down to the core values that got you started in the first place. With the right marketing and branding, both go hand-in-glove to make the strongest impact possible in the marketplace.

Backed by data

We’d be remiss if we didn’t mention that our marketing and brand strategies are backed by data. In today’s connected world, our insights on customers, trends, and business performance are founded on quantitative and qualitative measures that tell you if you’re on track. Is it perfect? No, but it exponentially increases the odds of success and gives you the ability to adjust to changing market conditions.

What are your big questions?

We love marketing and branding and we can help you answer:

  • How should I optimally segment my customers? Is my current segmentation internally or externally focused?
  • What’s the current landscape in my industry and how should I position myself?
  • What data do I have, what do I need, and what’s a realistic roadmap to get there?
  • How can I increase loyalty and satisfaction with my existing customers?
  • How can I activate dormant customers?
  • Who are my most profitable customers and how can I get more just like them?
  • What are the implications of a strategic pivot to my existing customer base?
  • What is the optimal organization of my marketing department?
  • How do I balance a central corporate marketing strategy with local market empowerment around the world?

Your number one profit driver

We like to think of the famous “4 Ps of Marketing” as just a start. Marketing and Branding are much broader and are the most important tool to drive profits. If you nail this, you’re well on your way.

Opal Sea Capital’s services are infused with marketing and branding. That’s because we have experience in a variety of industries at the top brands in their segments. We have seen the common themes of success and how strategy, products, positioning, and culture all contribute to ringing the cash register.

We can help your organization in:

  • Current assessments of marketing and brand performance
  • Marketing and Brand Strategy development
  • ROI and ROMI models
  • Customer segmentation and insights
  • Global vs. local marketing tactics
  • Brand visioning and positioning
  • Communications toolkits
  • Product and services mapping
  • Marketing organizational development

Call us today to learn more. From Blue Ocean thinking to promotional tactics, we can get down deep with your customers. And it’s all tied to seeing real results — meaning sales, market share, and profit.

We wouldn’t have it any other way.