Where Your Brand Becomes Real

Products and services are the place where your brand becomes real. A brand is visionary and largely intangible. Marketing is what you say and how you reach your customers. But it’s your product or services where you deliver your promise.

Collectively, we have decades of experience with the world’s best brands, products, and services. We apply rigorous Design Thinking to product and services strategy that encompasses the entire lifecycle from concept to development to launch to support.

A Comprehensive View

Essentially, we believe in a 360-degree view of products and services: not just the physical product or service; we consider:

  • Core customer needs
  • Competitive analysis
  • Brand fit
  • Portfolio analysis and optimization
  • Design
  • Executive buy-in
  • Market positioning
  • Development
  • Pricing strategy
  • Promotions and marketing
  • Communications strategy
  • Customer support
  • Warranty
  • Ongoing engagement strategy
  • Launch strategy
  • Exit strategy

As you develop new product or service offerings, we provide the horsepower to conduct the analysis and strategic work to make your strategy a success.

Where the Dollar Hits

We are not just consultants. We have also owned multi-million-dollar P&Ls, so we know the hard work it takes to get a product or service defined and into the market. From selling the idea internally to orchestrating development, it requires a roll-up-the-shirtsleeves willingness to dig in and make it happen.

After all, the product or service ultimately leads to an outcome: where the dollar hits the bottom line. Without profit, your business will not survive.

We understand this. And that’s what separates us from most other consultancies.

You Choose Our Involvement

You may have all of these capabilities in-house, and just need to coordinate the workstreams. Or you may have missing pieces where you need tactical support. Because our capabilities run both broad and deep, you choose exactly how you’d like us involved.

This provides control and the level of autonomy you see fit.

Like to learn more? Contact us today and let’s make your next product or service a reality.